Prepared for Alison Tindall · September 30, 2026
I reviewed what a prospective client sees before contacting you: your website, Google profile, social profiles, booking pages, public reviews, and two nearby service competitors. First, I’ll show you what is already working. Then I’ll walk you through what still needs attention and why.
Start with the prioritiesAssessment scope
Public research only. I did not use private analytics, Search Console, your Google Business Profile login, call logs, or booking records.
What is working
Completed items should stay out of the new scope and pricing.
Your website now presents coaching, manual lymphatic drainage, personal training and assisted stretch, breathwork, infusions, injections, and GLP-1 support.
Your Google listing uses the Thriving Willow Whole-Person Health name, the Maryville lower-level address, the current phone number, and thrivingwillowhealth.com. Those same details appear in the website footer.
First priorities
These are specific, visible, and relatively small to correct. I would finish them before starting a larger visibility campaign.
The main navigation link works. The separate homepage button labeled “Explore Infusions, Injections & GLP-1s” opens the resilience coaching page.
Your Practice Better page lists Infusion Services and Injection Services at $0. The descriptions say you will contact the visitor to discuss the process and pricing.
Your repeated “Book Now” and “Book an Appointment” buttons open one long Practice Better list. That list places coaching, breathwork, GLP-1 support, MLD, personal training, assisted stretch, infusions, and injections together with different prices and appointment lengths.
Reputation opportunity
Your website shows ten distinct client testimonials in the sample I reviewed. Google currently shows three public reviews, all rated five stars. These are different kinds of proof: you choose which testimonials appear on your website, while clients post Google reviews independently. Both help, but prospective clients often check Google before contacting a local business.
This gives future clients a fuller, current picture of the experience your existing clients describe.
You can add Reputation Management for review-request setup, monitoring, response support, and an optional website display. Before recommending the final setup, I would review what you already do, how client contact information may be used, and who should approve replies. The investment is $1,000 setup plus $97 per month; the proposal also explains the multi-service waiver.
See the optional serviceIdentity and findability
You replaced “coaching” with “health” in your website domain and social handles, which gives the business room to offer more than coaching. Now you need to decide how “Whole-Person Health” supports the Thriving Willow name.
Your live website and social handles use `thrivingwillowhealth`, while your public email and some profile details still use `thrivingwillowcoaching.com`.
Recommendation: keep `thrivingwillowhealth.com` as your main website. Decide whether the older email stays temporarily or is replaced with an address on the health domain.
The logo appears to be updated: it still leads with “Thriving Willow,” and the small line beneath it now says “Whole-Person Health.” At normal header size, that line is difficult to read, so the change from coaching to health is easy to miss. The page titles and booking profile still use “Thriving Willow Coaching.”
Recommendation: keep “Thriving Willow” as the primary name and make the supporting “Whole-Person Health” line large enough to read. Apply the same name order to page titles, the Google profile, social profiles, and booking pages.
`wholepersonhealth.com` is already used by a separate functional-medicine business called Whole Person Health, LLC. Using “Whole-Person Health” by itself could send people to the wrong business or make your business harder to distinguish.
Recommendation: lead with the more distinctive Thriving Willow name. Use the broader phrase to explain your approach rather than as the only name people see.
During the six-month AEO work, we will define your primary name, the short line beneath it, your one-sentence description, and the naming pattern for page titles, listings, social profiles, and booking pages.
Logo refinement, typography, colors, image direction, and a simple brand-use guide can be scoped separately. We would begin that work after you approve the primary name and supporting line.
See branding supportYour `llms.txt` file still lists “Hello World!,” “Homepage Refresh,” and “Uncategorized.” Your homepage H1 is “What Clients are Saying,” while the main service statement is an H2.
Recommendation: make your main whole-person health statement the H1 and remove unused placeholder content before regenerating the discovery files.
Booking systems
Service-specific links can work well. Your site also repeats a general link that opens the full menu, while your IV and injection services appear in a second booking system.
I found nine distinct Practice Better links across the ten website pages checked. Some open a specific appointment; others open a small category or your full service list.
A second public page lists Thriving Willow as a True North affiliate at the same Maryville address. It lists you as a provider for IV hydration, vitamin injections, and weight-management appointments.
Create one service map with six columns: service, service page, approved booking link, displayed price, person responsible for response, and what counts as a confirmed appointment. Keep the service-specific links. Replace the repeated general booking link with a guided starting page. Use the map before connecting a voice agent or website chat tool to a calendar.
Offers and pricing
Your services can carry different prices because the training, preparation, supplies, assessment, and follow-up differ. When they appear together in the full booking list, those differences disappear and each service looks like a block of time.
| What the visitor sees | Listed price | Hourly equivalent | What is missing |
|---|---|---|---|
| 9D Breathwork | 90 minutes · $60 | $40/hour | Whether this is private or group, what is included, and the intended result. |
| GLP-1 conversation | 30 minutes · $25 | $50/hour | Whether this is education, coaching, screening, or a step toward another service. |
| Personal training | 60 minutes · $80 | $80/hour | The assessment, plan, accountability, or progress tracking included. |
| Assisted stretch | 40 minutes · $65 | $97.50/hour | Why a new client starts with the $85 assessment and how follow-up sessions differ. |
| Initial MLD session | 90 minutes · $150 | $100/hour | Why the longer intake is needed and what the assessment adds to the service. |
Use the free 15-minute call as a fit conversation. Sell the paid work as a defined coaching path with a starting point, intended outcome, support between sessions, and review point. Avoid making “one hour” the main reason to buy.
Present your first assessment and follow-up choices as one care path. Explain why the first visit is longer, what you evaluate, and how you choose the next session. Show the personal-training package beside the single-session price and state the savings and added support.
Clarify whether each appointment is a complete standalone service, a group experience, an educational conversation, or the first step into a larger program. That decision should come before changing the price.
This keeps pricing visible without putting unrelated services into a side-by-side price contest.
I will use a private offer-development tool based on methods taught by marketers such as Alex Hormozi and Perry Belcher. Together, we will structure your priority offers, clarify what each includes, decide where the price should appear, and connect each offer to the right page and booking path.
See the AEO serviceCompetitor comparison
These businesses overlap with selected IV and wellness services. They are not exact substitutes for your full coaching, movement, and whole-person offer.
| Area compared | Thriving Willow | The DRIPBaR · Glen Carbon | Infinite Vitality · Glen Carbon |
|---|---|---|---|
| Service range | Broader mix of coaching, movement, MLD, breathwork, infusions, injections, and GLP-1 support. | Concentrated IV, injection, and wellness-service menu. | Medical weight loss, IV therapy, hormone replacement, and aesthetics. |
| Prices | Several prices appear in booking; infusion and injection inquiry options display $0. | Multiple IV prices appear directly on the public website. | Service routes are clear; pricing visibility varies by page. |
| Hours and location | Google shows hours and the website footer shows the Maryville address; service pages do not always repeat practical visit details near the button. | Hours, address, phone, and booking controls are prominent together. | Hours, address, phone, and dedicated local service routes are visible. |
| Booking expectation | Two public booking systems require an owner-approved map. | Book Appointment is repeated throughout the site. | Service pages lead to a contact or booking route. |
| Trust advantage | Nurse-led, whole-person context and detailed website testimonials create a distinct story. | Large website review widget and a narrow, easy-to-scan service focus. | Dedicated pages for the primary medical-wellness categories. |
Keep the broader Thriving Willow approach. Make the priority services easier to scan by placing the location, first-visit process, price expectation, and booking step beside the call to action. Choose the priorities based on available capacity and business goals.
Recommended sequence
This order finishes what your clients see first, then adds measurement so you can decide what deserves a larger investment.
Website provider updates and tests the exact homepage CTA.
Done when both desktop and mobile reach the infusion page.You confirm what the $0 entries mean, approve the 15-minute coaching call, and assign each service to one booking route.
Done when the service map has no duplicate or unexplained paths.Review what your current website provider has completed, what is pending, and what is new.
Done when every open item has one owner.Correct approved domain, business-name, and profile links.
Done when each public destination has been opened and checked.Fix the homepage H1 and remove unused placeholder content.
Done when regenerated files no longer advertise placeholders.Replace the repeated general booking destination with four guided service choices and connect each one to the approved service page.
Done when a visitor no longer has to sort through the full service list.Explain the client problem, intended result, what is included, first step, follow-up path, and price for the services selected as priorities.
Done when the value is clear before the booking calendar opens.Select the services with the right mix of capacity, business value, and customer demand.
Done when the reason for each choice is documented.Confirm permissions, the neutral request wording, the direct Google link, and reply ownership.
Done when the process can run consistently without review filtering.Test mobile service selection, contact, and booking handoffs. Separate test events from real inquiries.
Done when the baseline counts real inquiries and confirmed bookings.Review completion evidence, inquiry data, missed calls, and recurring work.
Done when the next project has one owner and one success measure.Decisions I need from you
Your answers will give the website provider, booking administrator, and any future automation one clear set of instructions.
What should wait
You have several options in the proposal, but you do not need to treat every one as urgent.
Review missed-call volume, common caller needs, transfer hours, and the approved booking system first.
Confirm enough website inquiries exist to justify another contact path and verify the calendar connection before promising booking.
Use an existing tool or a smaller automation when it can solve the problem. Build custom software only for a need those options cannot handle.
Evidence and limits
I rechecked the public pages on September 30, 2026. I cannot see your private traffic, inquiry, booking, call, or revenue data unless you choose to share it.
This assessment does not measure search ranking, traffic, conversion rate, revenue, missed-call volume, or the quality of clinical care. Website testimonials are business-selected and are not counted as Google reviews. Competitors were compared for visible customer information, not market share or service quality. Search rankings and AI recommendations cannot be guaranteed.
Where I would start
Use this assessment to see what I recommend now and what should wait. The proposal shows the services and prices available when you are ready to choose the next step.
Open the proposal